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SAN FRANCISCO Publicis in Mid America has won the estimated $15 million creative and media account of Western Wireless, sources said.
The Dallas agency contended in the finals against independent shop Hoffman/Lewis in San Francisco.
Interpublic Group’s Temerlin McClain in Irving, Texas, was eliminated from contention last week. A fourth shop, Carmichael Lynch in Minneapolis, had dropped out of the review earlier.
Earlier this week, the two finalists presented their ideas to the Bellevue, Wash., company’s senior leadership.
Western
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