Overtakes NeoNova's Original Candidates
ATLANTA--The last came in first when late entry West & Vaughan was ultimately named agency of record for NeoNova Network Services, a newly acquired subsidiary of Digitel.
Four other agencies pitched: Creative Associates and Rockett, Burkhead & Winslow, both Raleigh, N.C.; and The Creative Mark and Zimmerman Group, both Durham, N.C. The $1 million account includes all advertising, media and public relations.
NeoNova is a national wholesale Internet and network services provider. It sells Internet services to retailers, who resell them directly or as part of a hardware package to users. Until April, the Research Triangle Park, N.C., company did business as Nortel Information Network, a division of Nortel Networks.
According to W&V creative director Robert Shaw West, NeoNova invited the Durham agency to participate because it was "frustrated by what it was finding in the Research Triangle Park area" halfway through the eight-week process.
"All agencies tell you they'll strive to learn your business. They can be very persuasive," said client marketing director Pat Patterson. "But West & Vaughan had an identifiable process to help articulate key facets of our own corporate identity. We're an analytical company and that defined process really rang true for us."
W&V also topped five unnamed shops to win the account of Morgan Imports. The Durham-based decorative products mail order and retail chain assigned print, direct mail and point-of-purchase duties to the shop. Marshall & Combe in Durham previously held the business. Billings are between $250,000 and $500,000.