Wells Fargo Hits The Trail

Officials Of To-Be-Merged Banks Talking To Agencies
CHICAGO–Marketing officials from Wells Fargo & Co. and Norwest Corp. met last week with a dozen advertising agencies and branding companies from across the nation to discuss how the banks should present themselves after they merge next year.
Teresa Morrow, a representative of Norwest, stopped short of calling the meetings a review, instead likening them to “informational interviews.”
“This is a learning opportunity for us,” she said. “We need to get a sense of what [this merger] is going to involve.”
The two companies agreed to merge earlier this year in a $34 billion deal that would create the nation’s seventh-largest bank.