Advertisement

Welch Foods Selects JWT

Advertisement

NEW YORK Following a review, Welch Foods has awarded creative chores on its $20-25 million ad account to WPP Group's J. Walter Thompson, the client has confirmed.

The New York shop beat out independent Cramer-Krasselt in Chicago and the incumbent, Havas' Arnold in New York, according to a client representative.

Jones Lundin Beals, the Chicago-based consultancy, managed the review.

Welch Foods in Concord, Mass., is the marketing arm of the National Grape Cooperative Association.

JWT's "enthusiasm, resources and strategic thinking" won the day, the client rep said. The company has not elaborated on the reasons for the review.

Havas' MPG in New York retains media duties, which were not in review, the rep said.

—with David Gianatasio