Larry Weber's public relations empire last week expanded into the Midwest, when Weber Public Relations Worldwide announced a strategic partnership with Carmichael Lynch Spong Public Relations in Minneapolis.
The agreement provides the Cambridge, Mass.-based agency with its first Midwestern presence and calls for the two companies to work together on projects for existing clients, in addition to teaming up for new business development.
Carmichael Lynch Spong is the 25-person public relations division of ad agency Carmichael Lynch. Weber and Carmichael are both owned by the Interpublic Group of Cos. in New York.
"What Weber does well is not necessarily our strength. They are one of the premiere technology firms . . . and now that we have the same bloodlines, it seemed to make sense to us. We can be a better value together than we could independently to our clients," said Doug Spong, managing partner of Carmichael Lynch Spong.
The partnership will enable each agency to provide clients with expanded services and "enhanced consumer expertise," said Larry Weber, chairman and chief executive officer of Weber Public Relations Worldwide. "They're one of the most respected agencies out there, and we thought they could help us with some national consumer work," he added.
The alliance also gives Weber's agency a new channel to sell its technology services and sell WeberWorks, a proprietary Internet-based product containing information on various publications and their editors as well as a live communications capability, Weber said.
Weber's client list includes Gateway, Texaco, General Motors, Polaroid and 3M. The agency has nearly 700 employees in its offices and affiliates around the world.
Carmichael Lynch Spong's roster consists primarily of consumer clients with a Midwestern focus. They include Volvo Trucks, American Standard, fishing lure manufacturer Normark, Norwest Bank and toy manufacturer Department 56.