LOS ANGELES -- Hyundai Motor America vice president of marketing David Weber has left the company, effective today, according to a statement issued by the carmaker.
His departure was due to "a difference of views on strategic marketing issues," according to the statement.
Hyundai officials could not immediately be reached for comment and it could not immediately be determined what Weber's next steps will be or how Hyundai will replace him.
Weber had been with the Fountain Valley, Calif. company since 1998. When he first came on board, Bates USA West in Irvine, Calif. handled Hyundai's national and dealer creative and media accounts. In March, the client awarded the media portion of its $160 million national account to Carat in Los Angeles and in April, The Richards Group in Dallas was selected to handle national creative. In June, Hyundai also notified Bates that its four regional dealer associations were terminating its relationship with Bates, with The Richards Group in Dallas expected to add dealer creative and Carat expected to pick up buying on the $180 million account.
Prior to his position at Hyundai, Weber served as svp and director of account services on the Mitsubishi Motor Sales of America account at the now-defunct G2 Advertising in Huntington Beach, Calif. The shop was closed following the loss of Mitsubishi to Deutsch in Marina del Rey, Calif. Prior to that, Weber was senior vice president and group management director at Foote, Cone & Belding's Santa Ana, Calif. office, where he oversaw Mazda North American Operations account.