Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK While Web video is a young medium, most of its consumers aren’t teenagers, according to a new report.
ComScore Networks, an Internet measurement firm, said its study of the streaming video habits of 1.5 million Internet users found that those ages 35-54 are the most likely to watch online video, even compared to younger users.
Findings from the report released by ComScore show those 35-54 watch 45 percent of Internet video streams, making them 20 times more likely to watch Web video.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in