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NEW YORK Internet video spot buying is set to more than double by 2007, spurred by increasing numbers of homes with broadband Internet connections and an improved selection of programming from big-name media companies, according to a report.
New York-based research firm eMarketer estimates the online video ad market in 2005 will generate $225 million. It expects spending will rise to $640 million in 2007 and $1.5 billion in 2009.
Broadband penetration is driving the market, the report said, with 42 million U.S.
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