Web Spending Slows After Mid-December Peak

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Holiday spending on the Web started to slow as Christmas Day approached and shipping deadlines passed, according to the latest figures from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

Online shoppers doled out $2.8 billion during the third week of December, down 5 percent from a peak of $2.95 billion in the second week. The numbers exclude travel purchases.

In total, year-over-year online spending rose 37 percent to $15.8 billion from Nov. 1-Dec. 19, according to the report.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in