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iJewelry.com Hires Weber Group; Blue Nile Breaks Campaign
BOSTON–A pair of rival Web-based gem retailers are looking to sparkle across the nation’s airwaves. iJewelry.com last week launched a formal search for its first ad agency, while Blue Nile bowed its introductory campaign, themed “Diamond moments,” from Leagas Delaney in San Francisco.
Scott Segal, founder and chairman of Troy, Mich.-based iJewelry, confirmed he is in the early stages of a “nationwide search” to find a shop for a multimedia campaign set to break in the first quarter.
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