Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“We have lifestyle segments for home enthusiasts, auto buyers, golfers, Hispanics, but diabetics are at least 30, 40, 50 million people—a huge segment, and there’s no programming dedicated to it,” says Howard Steinberg, president of Source Marketing in Westport, Conn. Those are the stats Steinberg hopes will change with dLife, a 30-minute weekly program created by Source that’s set to air on CNBC starting in January. Steinberg calls it the “first-ever disease-specific, regularly-scheduled television program.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in