W/Brasil Ads Banned by Consumer Board | Adweek W/Brasil Ads Banned by Consumer Board | Adweek
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W/Brasil Ads Banned by Consumer Board

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RIO DE JANEIRO - W/Brasil and its client Grendene have been barred by the Sao Paulo Consumer Protection Authority from running a television commercial that shows children destroying their tennis shoes in order to ask parents to buy new Grendene sneakers. The commercial stars Brazilian kid-show host Xuxa. W/Brasil says it will appeal the ruling.
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