Even celebrity chefs have trouble getting their kids to eat right.
Todd English, who owns the upscale Olives restaurant chain, was at the New York location in Union Square last week helping the Coca-Cola Co. host a luncheon for the three-market launch—in New York, Charleston, S.C., and Cincinnati—of Dasani NutriWater. He confessed to the invited guests that getting his three children to eat anything besides chicken fingers and burgers can be a challenge, and he sometimes has to lay down the law.
"You're eating what I cook tonight!" he told the guests. One wag observed, "Wow, that sounds like a rough household," while munching the sumptuous lunch English designed to complement each of the four water flavors. These included wild berry, which was served with poached chicken and dried cherries; and pear cucumber, which enhanced the tuna poke with cucumber, avocado and Asian pears. (Recipes can be found at www.dasani.com.)
A print, radio and outdoor campaign via Berlin Cameron/Red Cell in New York broke last week in those three markets, keeping the Dasani water tagline, "Treat yourself well. Everyday." Work breaks nationally for the product's national rollout in second-quarter 2003.