Reach out and touch something. At the Atlanta History Center, children don't have to keep their hands to themselves. They don't have to stand three feet from the exhibits either.
In a rebranding campaign for the 33-acre attraction, Huey/Paprocki of Atlanta developed the tagline, "Most museums make sure you don't touch anything. We make sure you do."
Ads, running in Atlanta magazine, the Atlanta Journal-Constitution and the Atlanta Daily World, feature the center's working farm, interactive toy exhibit, archives, museum, gardens and trails all within high-density Buckhead. Outdoor and broadcast efforts are in the planning stages.
"The project was to communicate that AHC is a place for locals to spend the day," said Ron Huey, agency partner and creative director. "We want to change the perception that a history museum is more than a collection of old uniforms."