LOS ANGELES -- Warner Bros.' teaser trailer for "A.I. Artificial Intelligence" won audio/visual Best of Show and Artisan Entertainment's comedy poster for "Startup.com" took home the print Best of Show honors at the 31st Hollywood Reporter Key Arts Awards Friday night. (The Hollywood Reporter, like Adweek, is a VNU publication)
Held at the Wilshire Ebell Theatre this year, the annual competition honors the best in movie marketing, and for the first time, Best of Show winners were voted on and awarded in real time by the audience --1,200 movie and agency marketing and advertising professionals. The voting was monitored and tabulated by market research company National Research Group, a part of VNU.
Overall, Warner Bros. was the most honored studio, taking home four first-place awards as well as its Best of Show honor.Walt Disney Studios was next with three first-place awards.