BOSTON Independent public relations and marketing agency Warner Communications said it has added a trio of diverse assignments in recent weeks.
They are Zota Soda, a Burlington, Vt.-based marketer of organic, lightly carbonated green-tea beverages; Maguire Associates in Bedford, Mass., a research and consulting company that specializes in the university marketplace; and Pairpoint Glass in Sagamore, Mass., a maker of hand-blown glassware that was founded in 1837 and bills itself as "America's oldest glasswork company."
Manchester, Mass.-based Warner will help Zota with its consumer rollout this summer. The launch themeline is "So perfectly pop!"
Fees for the accounts were not disclosed; Warner will handle a mix of consumer and industry publicity for the clients.
—Adweek staff report