Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
War Is Hell—But So Is Soccer
Is it sports, or is it an epic battle for survival? Adidas compares soccer with Napoleonic war in a billboard that went up earlier this month in Paris for its F50+ soccer shoe (detail at right). At 40 meters long, it is Europe’s largest billboard, according to 180 in Amsterdam, which created the ad. The board shows Adidas players Djibril Cissé, Javier Saviola, David Trezeguet, Arjen Robben and Alessandro Del Piero, among others, locked in an intense struggle for the ball.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in