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BOSTON–Arnold closed out 2002 by launching several new Volkswagen TV ads.
One spot contrasts different visual depictions of “squares” — desktop PCs, office buildings, doors — with the smooth arch shape of the New Beetle.
The commercial is thematically similar to Arnold’s earlier, well-received spots for the Beetle convertible showing a boxed-in office worker seeking escape through his VW.
Other new dealer-focused spots that broke this week feature two twentysomething guys trading banter on a sales lot.
The commercials retain the client’s well-known “Drivers wanted” tagline.
The
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