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Awareness Boost From This Year’s Buy Warrants $1.6 Mil. Reprise
CHICAGO–Judging its first Super Bowl spot to have been a huge success, Volvo Trucks North America has reserved a spot during the next big game in January.
The Greensboro, N.C.-based company is remounting its “Best drive in the game” promotion, in which the company awards one commercial truck driver a fully equipped Volvo rig. Ad spending this time around is estimated at $2.7 million, including an estimated $1.6
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