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CHICAGO Fallon’s Tokyo office was named lead agency for Volkswagen’s Golf account in Japan following a review of undisclosed shops, according to the agency.
“Volkswagen Group Japan was looking for a communications partner that will not only be a reliable creative resource, but also a long-term strategic source,” said Martin Biswurm, general manager of Volkswagen Group Japan’s marketing division, in a statement. “Our selection committee unanimously chose Fallon Tokyo as the agency partner that met our needs.”
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