Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program meant to draw attention to Jeep’s new Liberty vehicle.
The fashion-forward road trip will be documented in a four-page advertorial in Marie Claire’s August issue, as well as through Flash-animated “Viv-cams” on Vivianlives.com. Additionally, users will have the chance to win a Jeep Liberty by searching Vivianlives.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in