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ATLANTA Viva Partnership has launched its first Hispanic marketing efforts for Meow Mix cat food, the agency said.
Viva won the business earlier this summer following a review that included Publicis Groupe’s Bromley Communications in San Antonio and WPP Group’s The Bravo Group in Miami, sources said.
Miami-based Viva “Latinized” the company’s long-running “Meow” jingle by adding Latin musical touches and giving the voiceover a Spanish accent, said agency president Linda Gonzalez. “It’s a little shorter and nasalized,” she noted.
Viva
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