Visitor's View

David Lubars





I think martin scorsese once said that it doesn’t bother him if you don’t like one of his movies, he just hates to hear a lengthy tome about why. A movie is visceral, he reasoned; either you like it or you don’t, and it doesn’t matter why. I feel that way about a lot of commercials. So instead of analyzing the spots Adweek sent me for this month’s review, I thought I’d just viscerally react to them:





Little Caesars Scientists in Scotland invent cloning and celebrate with a pizza (above, left).





Reaction: Hilarious, another home run.





Borgess Health Alliance Uses Wieden & Kennedy-era Subaru floating-type treatment.





Reaction: Should I change the baby’s diaper or should I pretend not to notice and see if my wife will do it?





Sprite Agent tries to get Grant Hill to star in a soap, write a book and make a record to build his image.





Reaction: The strategy punches...