The coolest hero in cyberspace can't compete with a crisp fall afternoon in Margeotes/Fertitta + Partners' new promo spot for the National Football League.
The spot begins by introducing Zortrac (shown here), a mighty superhero who slays an evil creature named Wrektor in a cosmic space battle. After the skirmish, the camera pulls back from Zortrac's universe to reveal that he is a video game hero who must play second fiddle to flag football, which a group of kids are playing outside.
"I fear nothing," he says. "Well, except when the kids are outside and I'm stuck in here."
By the end of the 30-second spot, Zortrac promises anyone who plays with him that he'll let them win.
"It's a classic bait-and-switch ad," said John Pearson, group creative director at the agency. By speaking kids' visual language, the ad grabs their attention and shows them a world outside their computer monitor, he said.
The spot, part of the NFL's "Feel the power" campaign, runs during free airtime on the league's ABC, ESPN, CBS and Fox broadcasts.