Viral Ad Of The Month

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A viral ad should make you stop in your tracks. That’s what a bizarre ad for Vivre, a Japanese clothing store, did for freelancer Laura Fegley. The ad, by Uchu-Country, Tokyo, shows a bizarre aerobics instructor, with skin puffed out like poodle fur, teaching poodles aerobics—with a totally straight face. “It was a long piece, and I watched the whole thing,” she says, adding that about 15 people sent it to her, beginning about five months ago.

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