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NEW YORK Heineken USA has launched a series of radio spots featuring ESPN SportsCenter anchorman Stuart Scott. The national campaign, tagged “It’s all about the beer,” will air throughout the summer.
Five 60-second spots portray Heineken beer as central to nightlife experiences, such as time out at a pool hall or club. Heineken brand manager Scott Hunter Smith said Scott punctuates each ad with flavorful commentary and his trademark catchphrases he uses during his SportsCenter shows.
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