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Veteran Creative Exec Joins Fletcher Martin

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ATLANTA Mike Martin has joined Fletcher Martin as a partner and chief creative officer, according to the agency.

Martin, 33, replaces Tim Stapleton, who left the Atlanta shop last week. Stapleton, who joined in September 2004, replaced Michael Ewing at that time. Stapleton could not be reached for comment, and the shop declined to comment on the terms of his departure.

As a partner, Martin shares ownership with Andy Fletcher, CEO and president, and Canadian agency holding company MDC Partners.

Martin said he plans to add creative and account-service personnel, including a creative director, and he intends to place more emphasis on getting the agency into pitches.

Martin was previously a creative director at Carmichael Lynch in Minneapolis, where he led efforts for Jack Link's beef jerky and Capella University. Before that, he was an associate creative director at Arnold in Boston, where he worked on the "Truth" anti-smoking account and Monster.com. His resume also includes stints at Hill, Holliday, Connors, Cosmopulos in Boston and DDB in Dallas.

The shop will not change its name. The "Martin" originally referred to Margaret Ann Martin, who founded the shop in 1979 and retired in 2000. It now refers to Mike Martin, Fletcher said.

"Martin overcame two tremendous hurdles during the multi-month search," Fletcher said. "Based on talent alone, he was the obvious choice. However, being a six-foot-four Florida Gator, it was tough to bring in a six-foot-five Georgia Bulldog."