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Verizon Wireless has yet another review in the works.
The client sent requests for proposals to about 20 agencies in the West, Midwest and Southwest for its $40 million Northwest regional retail-advertising account, sources said.
Agencies in the client’s 14-state Northwest region—from St. Louis to Seattle—received RFPs from Atlanta consultancy Wanamaker. Texas shops were also contacted, sources said.
According to the RFP cover letter, “This is a short notice, nights and weekends client,” with promotional, price-focused ads “to fit within existing guidelines.”
Incumbent Campbell Mithun in Minneapolis will likely defend the business, though a CM official said no decision had been made.
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