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Bates Southwest has lost its Southcentral Verizon Wireless account in a wide-ranging reorganization that has reduced retail territories, shifted regional accounts and shaved a number of agencies off its roster, sources said.
Incumbents were forced to re-submit credentials last month for business that was won just a year ago, when the newly formed Verizon Wireless let the agencies of predecessor companies Bell Atlantic and Vodaphone vie for the largest wireless provider in the nation.
A Verizon Wireless representative confirmed the reorganization of the company from seven into four territories, but declined to comment on the agency relationships.
Industry sources, however, confirmed a number of agency moves.
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