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NEW YORK Draft here said it has launched TV spots themed “Here’s how it works” to promote Verizon Business DSL’s services to companies large and small.
ID Media, also in New York, handled media planning and buying.
Two 30-second commercials target different business audiences. “Checklist” targets businesses that still rely on dial-up service. The second spot, “Extras,” appeals to firms that use cable or DSL but haven’t switched to Verizon’s offering.
In “Extras,” a businesswoman talks about the client’s options and viewers are left wondering why they haven’t chosen Verizon Business DSL.
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