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NEW YORK Verizon SuperPages.com has created a self-service application that lets marketers purchase and maintain advertising programs without the assistance of a sales representative.
The new tool also allows advertisers to adjust and monitor pay-per-click bids, update their business profiles with new information and analyze click-through rates.
The Internet directory, which claims more than 3 million daily searches, hopes the tool will appeal to small to midsize business owners that want a Web presence. “On the Internet, local merchants want the flexibility to manage their advertising when it’s convenient,” SuperPages.com
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