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LOS ANGELES Independent Schadler Kramer Group has added two properties to its client portfolio, the Luxor Las Vegas Hotel & Casino and the Cable Beach Resorts in Nassau, the Bahamas, according to the agency, which estimated the combined billings in “the high seven figures.”
For Luxor, SKG will handle brand identity, creative development, strategic planning and research, media planning and buying, and affiliate partnership development, according to the Las Vegas shop.
Felix Rappaport, president and chief operating officer of Luxor Las Vegas, said in a statement that he was “very familiar” with SKG’s work and said “their expertise in developing creative and compelling marketing programs in the destination resort industry is unsurpassed.”
SKG
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