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CHICAGO Given the current state of air transportation, most domestic airlines can’t brag about their onboard amenities. But Song, the 2-year-old low-fare brand that has been a bright spot for Delta, will proclaim different experiences in hundreds of seats with a “Fly your own Song” campaign breaking this week.
A series of print ads, via SS+K, New York, will tout the snack, drink, entertainment and wellness choices that passengers can personalize each time they fly. Outdoor and online support.
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