Valvoline Shifts From Lowe to Borders Perrin

NEW YORK Valvoline is consolidating its ad account with independent Borders Perrin Norrander, moving work that has been with Interpublic Group’s Lowe. Spending on the brand has been about $20 million.

The shift, which came without a review, should be completed by year’s end.

“This was a difficult decision because of Lowe’s work on our highly successful MaxLife brand introduction over the past three years,” said Walter H Solomon, client senior vice president and general manager.

However, Borders Perrin, also a roster shop, “has done an equally fine job in tripling the size of our Eagle One brand of automotive appearance products, especially with last year’s rollout of Wax-As-U-Dry.