United Technologies Corp. has contacted about 20 agencies in its search for a U.S. shop to handle its $4 million account, a client representative said.
The Hartford, Conn.-based company, whose products range from helicopters to heaters, works with Euro RSCG Wnek Gos per in London, which has handled U.S. advertising as well as UTC's work in Europe, company representative Paul Jackson said.
UTC wants a shop in the U.S. to continue its efforts to target in-vestors, Jackson said. A campaign from Wnek Gosper now running on cable networks and in national newspapers is tagged, "Next things first."
The company's six brands: Carrier, which is in the midst of its own review; Sikorsky, which makes the Black Hawk helicopter for the military, as well as civilian models; Pratt & Whitney jet engines; Hamilton Sunstrand aerospace systems; Otis Elevator; and UTC Fuel Cells.
The client seeks an agency "that can represent our technology for its innovative and creative value, why it's new, and why it's important," Jackson noted. A cut will be made from shops that return questionnaires, and presentations will follow, he said.
Sikorsky has for a year been with independent shop Mintz & Hoke in Avon, Conn., which broke a print campaign in the spring for Black Hawk based on the actual flight logs of pilots. Carrier's account, which is based in Syracuse, N.Y., is at Euro RSCG Tatham Partners in Chicago. A request for proposals sent to agencies for Carrier's business pegs billings at $6 million.