USPS Begins Review

RFPs for $138 Mil. Biz to Be Issued in Jan.
NEW YORK–With existing advertising contracts set to expire in September, the United States Postal Service is sending out prequalification questionnaires to several agencies, sources said.
Roster shops for the estimated $138 million account are FCB Worldwide and Young & Rubicam, both New York. Draft Worldwide in Chicago handles its direct work; Frankel & Co. in Chicago creates the client’s in-store materials and Internet ads. The client did not return calls; roster-shop officials could not be reached.
After USPS officials evaluate the shops’ prequalification data, they will issue RFP questionnaires in January, sources said.
“The thinking is that the RFPs might be broken down into categories like Internet, direct, mass and media, and that each shop could elect to participate in all, some or even just one section,” said a source.
A decision is expected by June or July; work on the account will begin with...