CHICAGO Omnicom Group's EnergyBBDO here has won creative duties on U.S. News & World Report's $5 million account, working on a repositioning of the brand, after a review.
"We have been on a quest to partner with a great media brand which would enable us to apply our knowledge of what it takes to engage consumers in an increasingly complex and fragmented media world. We couldn't have asked for a better partner," said EnergyBBDO president and CEO Tonise Paul, in a statement.
The shop's work, which will include a new trade and consumer campaign, will span all of the publication's media assets including print, online and "futures," which may include the expansion of its "best" franchise. Work is scheduled to break in the first quarter of next year.
The 74-year-old magazine is known for its analytical reporting of national and international affairs, politics, business, health, science and social trends. The company also publishes annual editions of its best lists of colleges, graduate schools, hospitals, health plans and leaders.
U.S. News & World Report spent $5 million in U.S. measured media last year, according to TNS Media Intelligence.