U.S. Navy Issues RFP | Adweek U.S. Navy Issues RFP | Adweek
Advertisement

U.S. Navy Issues RFP

Advertisement

CHICAGO The U.S. Navy is accepting bids for its advertising contract through July 8.

The Navy's request for proposals lists the budget at $60-90 million per year.

The contract is for one year, with four one-year renewal options.

Measured media spending in 2004 was about $25 million, according to Nielsen Monitor-Plus.

The contract of the incumbent, Interpublic Group's Campbell-Ewald in Warren, Mich., expires Sept. 30. C-E will defend, a representative said. The agency won the account in September 2000. (The government mandates that the account be reviewed periodically.)

The current Navy campaign is tagged "Accelerate your life" and targets older teens with visions of high-tech adventure.

The previous incumbent, Omnicom Group's BBDO, did not participate in the 2000 review. Finalists along with C-E were WPP Group's Young & Rubicam and Bates, both New York, and Rapp Collins, which partnered with fellow Omnicom Group shop Martin/Williams in Minneapolis.

Separately, the U.S. Army is expected by month's end to issue an RFP for its account, valued at $180 million and held by Publicis Groupe's Leo Burnett in Chicago. The Army in April scrapped a mandated review begun last year in which Burnett and five others were finalists.