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NEW YORK — Viacom’s UPN has aborted its $20 million media buying and planning review and tapped Aegis Group’s Carat in New York to take on the assignment.
Carat handles media for UPN’s sister network CBS. Viacom thinks it can realize greater savings by having one media buyer service both networks, sources said. Les Moonves, CBS’s president, became president of UPN as well in mid-January when Dean Valentine was let go from the network.
Representatives for both CBS and UPN declined comment.
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