Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ten years ago, the long distance business was one of the largest advertising categories, with more than $1 billion in spending, as AT&T, MCI and Sprint tried to coerce consumers into leaving one for the other. Now, the long distance business has receded far into the background. While AT&T and MCI are way down in spending, Sprint doesn’t even advertise long distance anymore.
That’s not to say the telecom category is dead. As a matter of fact, it’s booming, thanks to wireless, which has become reminiscent of long distance a few years back.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in