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NEW YORK — Universal McCann has been tapped to handle media planning and buying for Sony Corporation of America, which consolidated its estimated $600 million North America account after a review, the client said.
The agency was one of three roster shops that participated. The others, Starcom MediaVest, Mediaedge:CIA, and OMD, which pitched with TBWA\Chiat\Day in Playa del Rey, Calif., were either cut or withdrew in earlier rounds of the process. Universal McCann beat out Arnell Group, which pitched with PHD, also in New York, for the account.
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