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CHICAGO Looking to emerge from federal bankruptcy federal later this year, United Airlines reintroduces itself to business travelers with a new campaign breaking this week.
The campaign, from Publicis Groupe agency Fallon in Minneapolis, also introduces a new tagline, “It’s time to fly,” the agency said. The Elk Grove Village, Ill., air carrier has been using its name as a tagline for the past few years.
Print ads, which broke Wednesday in The Wall Street Journal, use illustrations to suggest that the Elk Grove Village, Ill.,
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