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Respondents: Bureaucracy Hinders Creative Process
NEW YORK–A survey of client and agency executives has revealed that Unilever’s relationships with its four primary roster shops are fraught with bureaucracy and inconsistency, sources said.
Unilever commissioned Research International, a London consultancy, to conduct the survey as part of a global effort to study the ad development process and raise creative standards. The questionnaire was sent to Unilever’s top marketing executives worldwide and their counterparts at core agencies Ammirati Puris Lintas, J.
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