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NEW YORK Universal McCann has hired former Organic executive Quentin George as director of digital strategy.
In his new role, George will help set the interactive agenda for the Interpublic Group media shop, with the digital leads in all geographies reporting to him. He will also help clients craft long-term strategies.
George, 37, spent two-plus years at Omnicom Group shop Organic, where he was named chief development officer in December 2006. Prior to that, he was vp, client services at aQuantive’s Avenue A/Razorfish.
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