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The University of Chi cago Hospitals network is gearing up a search for an agency to handle its estimated $2 million ad account.
Incumbent Storandt Pann Margolis, La Grange, Ill., resigned the account earlier this month after 13 years.
“We started to drift in different directions,” said president Gary Storandt. “Our philosophies on how the account should be handled started to change.”
U. of C.’s new vp of marketing, Ivy Bennett, who joined the hospital this summer, had nothing to do with the move, Storandt said.
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