CHICAGO?Tyson Foods has shifted media buying and planning for its recently acquired IBP business to DDB Chicago from Foote, Cone & Belding, a company official confirmed.
FCB Chicago continues to handle creative for the meat processor, which launched a $20 million effort through the agency behind its Thomas E. Wilson brand of fresh, frozen and cooked meats this summer. That campaign was tagged, "Make more out of dinner with Thomas E. Wilson."
Jack Dunn, the former president of IBP?s Consumer Branded Products Group who now works on the brand at Tyson's Springdale, Ark., headquarters, said the media move was made in an effort to get more leverage in buys. With IBP, DDB's Tyson business bills about $50 million. The agency handles planning, while buying is done by its OMD media unit.
Dunn said there were no plans to move creative from FCB.
Tyson acquired IBP, Dakota Dunes, S.D., this summer despite 11th hour efforts to back out of the deal.