Two by Four Adds Ariat, More Wrangler | Adweek Two by Four Adds Ariat, More Wrangler | Adweek
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Two by Four Adds Ariat, More Wrangler

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CHICAGO Two by Four said it has increased its work for VF Corp.'s Wrangler division and added a new client in Ariat International.

The Chicago shop will develop advertising for Wrangler's new Riggs Workwear line. Included in the assignment will be print advertisements, retailer-tagged billboards, radio, direct mail and promotions in key markets. Two by Four is lead agency for Greensboro, N.C.-based VF Corp.'s Wrangler Western Wear and 20X brands.

Separately, the shop added Ariat International, a manufacturer of performance equestrian and casual footwear, following a review that included several undisclosed West Coast agencies. Two by Four will work with the Union City, Calif.-based company on brand positioning and advertising, including national television, print, promotions and collateral.

Billings for the two clients were not disclosed.