Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS The Richards Group has won the ad account of TV Guide; the shop estimated spending at $20 million.
The agency won creative, strategic and media duties for the New York-based division of Gemstar-TV Guide International in a review that included undisclosed national contenders.
The Dallas independent agency will handle work for TV Guide magazine, TV Guide Channel, TV Guide Interactive and TV Guide Online.
“We were impressed by their culture, outstanding work and strategic thinking that is right on target for our brand,” TV Guide Publishing Group president John Loughlin said in a statement.
An
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in