Turbulence to Rebrand Miami Weekly | Adweek
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Turbulence to Rebrand Miami Weekly

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ATLANTA The Sunpost has hired Turbulence to create an advertising campaign and promotions to help the weekly newspaper boost its circulation in and around Miami, the shop said.

The independent Miami agency will produce outdoor and radio ads that are scheduled to launch in June. The shop also is reviewing the design of the paper and its logo and creating promotions that will reach the area's Hispanic community.

This is the first time the 20-year-old newspaper has hired an ad agency, and it selected Turbulence without a review. Previous advertising and promotions were produced in-house.

"We chose Turbulence to rebrand ourselves and market the paper because the agency didn't just tell us to spend more money on advertising," said Andrew Stark, the publisher of Sunpost. "They showed us that they completely understand the local market, our unique history, culture and business challenges and had unconventional ideas and solutions to reach our goals within our budget."

The Sunpost has expanded from its beginnings in Miami Beach to a 50,000-circulation newspaper that is distributed throughout Miami.

Billings were not disclosed.