ATLANTA Three industry veterans have joined forces to launch a new agency in Miami.
The shop, called Turbulence, begins with $4 million in billings from clients it inherited from its predecessor, Gaby & Moleta Advertising, including The Collection, a Coral Cables, Fla., luxury automobile dealer that bills nearly $2 million annually.
Gaby & Moleta has been dissolved following the retirement of its founder, Murray Gaby, who opened his first shop in Miami in 1968. Gaby's partner, Tom Moleta, former president of G&M, is president of Turbulence. His partners are Jose Reyes, creative director, and David Jacobson, strategic planner.
Moleta had been president of G&M since 2000, when he bought the shop. The 17-year advertising veteran has worked on campaigns for Federated Department Stores, Arm & Hammer and Ceasar's Atlantic City.
Reyes is a former group creative director at independent Hispanic shop Zubi Advertising in Miami, where he developed advertising for several Ford brands, the Florida Lottery, American Airlines and M&Ms.
Jacobson previously worked at TBWA\Chiat\Day in Los Angeles and New York.
"Some clients may not be ready for Turbulence and that's OK with us," Reyes said. "Advertising is no longer about communicating to Anglo or Hispanic or African American consumers. Some consumers speak English, some speak Spanish, but language has nothing to do with great ideas."
Turbulence offers creative, media planning and buying, and strategic planning services.